Brighthouse was appointed by Tourism WA and the City of Mandurah to produce a demand analysis, pre-feasibility study and design for a contemporary modern holiday park on an iconic site bounded by the Peel Estuary and Dawesville Channel at Thisbe Drive, Dawesville that was identified in the earlier blog article "New Caravan park for Mandurah".
We were aware, from our work on the strategic report that informed the $40.7 million WA Caravan and Camping Action Plan, that there was a huge unmet demand for quality, affordable family holiday park accommodation in the Mandurah and Peel region, which resulted in diminished opportunities for local businesses.
We also recognised the important nature of the proposed site to the community that lives in the immediate vicinity and the wider area, as well as the many visitors who frequent the locality for recreation.
We were determined that the design concept we proposed would result in not only an iconic tourism accommodation facility design that could become the benchmark for all future similar developments, but a place that brings real, measurable benefits to the local community.
We opted for a site layout that differentiated itself from the standard caravan park "grid pattern" by creating circular internal roads that radiated out from a central facilities and amenities core. This provided view corridors from the centre of the site out to the Peel-Harvey Estuary and Dawesville Channel, which enhanced the ambiance of the proposed development.
Following presentation of the design to the key stakeholders, Brighthouse produced a feasibility study and presented the proposal at community consultation meeting.
Regrettably the project did not proceed due to strident opposition from a small group of local residents.