It’s hard enough to fill rooms in today’s competitive market, whether you operate a hotel, motel, holiday park or Airbnb.
This article will finally clarify all the questions you have about yield management in one place.

Wherever travellers go, they’ll be using the internet and social media to discover the best spots, plan their itinerary, and share their memories with friends. Here, we’ll share five tactics that will help you build a successful tourism marketing strategy.

“The school would showcase the best the region has to offer, including our fantastic primary produce and booming cafes and restaurant scene.”

Brighthouse is proud to have guided the Shire of Serpentine Jarrahdale’s Tourism Strategy 2018-2023, published February 2019.

Perth has The Aviary and Bob’s Bar at the Print Hall, Elizabeth Quay has the Reveley, Northbridge the Mechanic’s Institute, Subiaco, the New Normal and Fremantle has the National Hotel Rooftop and Sweetwater in East Fremantle. When is Mandurah’s first rooftop bar-cafe going to be established?

ACCC Report finds Google and Facebook now collectively take 68 cents of every dollar spent by Australian Advertisers.

Mandurah’s annual Christmas Light Show draws thousands to visitors over Christmas and New Year

An opportunity to bring together a proposed tourism and residential development in Pinjarra with a the 1834 Pinjarra Massacre site for the advancement of education for important but shameful historical Aboriginal - European event interaction, may be slipping by.

In a move to differentiate Western Australia from tourism destination competition, Tourism WA is launching a campaign based on travel by road to our unique regional attractions. In a marketing space dominated by the “big end of town” airlines, and hotels, Western Australia has suffered a drop in tourist arrivals by comparison to other more developed Australian tourism destinations.

If you employ night caretakers, then you need to make sure they are being paid correctly. Many parks have caretaker staff who provide security and look after the users of the park when the day time park staff are not at work. Often this will be at night.  Caretakers can spend a great deal of their time ‘on call’ or on ‘standby’. 

Put the facts ahead of gut feelings, habit and guesswork. Dr John Carlson compares the effectiveness of intuition in marketing decision making with research-based data analysis.

Online retail behemoth Amazon has invested in Plant Prefab - a California start-up building prefabricated homes,

Expect to see some entrepreneurial small tour operators in key tourist locations, adding the Drift e-skates to their range of self-tour hire products this summer.

This Berlin hotel converted an old factory created into an indoor caravan park filled with refurbished vintage caravans, retro-themed wooden cabins and traditional loft-style hotel rooms. 

Fine dining in a caravan park? Unlikely. Fine dining in a former amenities block, at a caravan park on an island? Rather less likely.